What do we mean by "social network music" and why is it important?
- Posted at 2008/06/03 16:41
- Filed under Thoughts
Indie music bands have been publishing their work through their MySpace musician pages ever since the social networking site became popular a few years ago. The indie acts, in many ways, have to do this because MySpace provides an effective, affordable (as in free) channel through which they can reach out to their fans.
Artists' dependence on MySpace, however, extends beyond just distributing their work online. It is the social networking aspect of the experience that keeps them and their fans engaged. Musicians can market to their fan "friends," perhaps to turn some of them into True Fans.
It is estimated that 75% of MySpace visitors use MySpace to find music. According to the Digital Entertainment Survey 2008, 52% of respondents stream music from social networks such as MySpace, Bebo, and Hi5.
There are other, perhaps easier, ways of finding and listening to music. Why do it on social networks, then? We believe the social networking aspect of consuming and discovering music on these sites drives these fans' behavior. Beyond simply consuming music, they want to interact with their favorite bands, make friends with the artists as well as other fans, and constantly keep themselves updated on their bands' activities. Musicians in turn use their online presence as an effective marketing channel, through which they not only promote their music but also sell concert tickets and pursue other revenue producing activities.
In the file-based download paradigm, the interactivity between fans and their musicians, and between fans and other fans, is inherently limited. In the "social network music" paradigm, communication among artists and fans is the essence of the experience.
By indexing the entire music inventories on the largest social networks, Qbox makes it easy for users to seamlessly and easily search, organize and listen to all the music available across multiple social sites through one simple interface. The music player from Qbox, the “Qplayer," offers listeners a refined way to access on-demand as well as peer recommendation- and genre- based streaming of over 21 million songs on sites like MySpace.com, YouTube.com, Bebo.com and other leading social networks. Meanwhile, it is also a collaborative database of streaming music, continually edited and improved by users and artists.
Key features of Qbox's streaming social network music service include:
Artists' dependence on MySpace, however, extends beyond just distributing their work online. It is the social networking aspect of the experience that keeps them and their fans engaged. Musicians can market to their fan "friends," perhaps to turn some of them into True Fans.
It is estimated that 75% of MySpace visitors use MySpace to find music. According to the Digital Entertainment Survey 2008, 52% of respondents stream music from social networks such as MySpace, Bebo, and Hi5.
There are other, perhaps easier, ways of finding and listening to music. Why do it on social networks, then? We believe the social networking aspect of consuming and discovering music on these sites drives these fans' behavior. Beyond simply consuming music, they want to interact with their favorite bands, make friends with the artists as well as other fans, and constantly keep themselves updated on their bands' activities. Musicians in turn use their online presence as an effective marketing channel, through which they not only promote their music but also sell concert tickets and pursue other revenue producing activities.
In the file-based download paradigm, the interactivity between fans and their musicians, and between fans and other fans, is inherently limited. In the "social network music" paradigm, communication among artists and fans is the essence of the experience.
By indexing the entire music inventories on the largest social networks, Qbox makes it easy for users to seamlessly and easily search, organize and listen to all the music available across multiple social sites through one simple interface. The music player from Qbox, the “Qplayer," offers listeners a refined way to access on-demand as well as peer recommendation- and genre- based streaming of over 21 million songs on sites like MySpace.com, YouTube.com, Bebo.com and other leading social networks. Meanwhile, it is also a collaborative database of streaming music, continually edited and improved by users and artists.
Key features of Qbox's streaming social network music service include:
- My Library -- Users can easily collect (using the innovative "music clipping" feature) and organize songs scattered across the social web in their online Library.
- Genres -- Songs are categorized by the 126 genres used on MySpace Music, facilitating easy access to new music by genre.
- Music Feed -- Similar to Facebook's extremely popular News Feed feature, the Music Feed feature allows users to view their friends' music listening activities.
- Social network-based Recommendation -- By analyzing musicians’ friend lists on MySpace, Qbox’s proprietary, behavior-based “Emotional Link” suggests new music based on predicted tastes, and expands music discovery by incorporating the entire MySpace user base into the recommendation algorithm.
- Link-2-Music -- With the downloadable, browser-based Qbox Toolbar, artists and song titles in Google Music and Wikipedia can be converted to streaming music links instantly playable in Qplayer.
Posted by Peter K
- Tag
- myspace, social network music
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